Professional search engine optimization services, internet marketing company, SEO consultants, online promotion, web design

When it comes to ranking your website on the internet in a competitive nature, there are a couple of factors that weigh heavily into your online success.

First and foremost you must work hard to ensure your on-site law firm search engine optimization is relevant to all of your main keywords.  Focusing on including your city and state names within your page content and titles is going to help ensure your website is relevant for local searches.  Then, make sure that you include the keywords pertaining to your main practice areas within your home page (and also create specific sub pages for these niche practice areas) is going to increase your search traffic.  For example, if you are a New Jersey personal injury attorney, you must talk about this within your home page and create a sub page specifically pertaining to this topic. Then, go through all of your page titles and descriptions and make sure they are keyword rich and talk specifically about the pages topic in a way that entices search users to click on your website.  This tells the search engines what your website is about and increases your relevance online.

Additionally, you must try your best to not only focus on major keywords such as “Kansas City personal injury attorney”, you also need to focus on the abundant number of niche keywords within the personal injury field which will gain traffic much easier since there is less competition for these terms.  Below is a sample list of personal injury niche practice areas:

Traffic Accidents
————
Car Accidents
Truck Accidents
Motorcycle Accidents
Bicycle Accidents
Bus Accident
Dangerous Roads
Aviation Accidents
Pedestrian Accidents
Train Accident
Uninsured Motorist
Vehicle Rollover
15-Passenger Van Rollover
Boating Accidents

Dangerous Products
————
Products Liability
Motor Vehicle Defects
Tire Defects
Crushed Roofs
Gas Tank Explosions
Airbag Injuries
Defective Seatbelts
Child Car Seats
Recalled Products
Food Poisoning
Mesothelioma/Asbestos
Pharmaceutical Liability

Injuries
————
Personal Injury
Catastrophic Injury
Wrongful Death
Brain Injury
Spinal Cord Injury
Burn Injury
Amputation Injury

Premises Accidents
————
Premises Liability
Slip and Fall Accidents
Construction Accidents
Swimming Pool Accidents
Explosions and Fires
Dog Bites
Animal Attacks
Negligent Security
Work Related Accidents

Victims of Abuse and Crime
————
Nursing Home Abuse
Sexual Abuse
Victims of Assault and Battery
Victims of Drunk Drivers

Then, once your on-site search engine optimization is in order and you have a higher keyword density throughout your website, it’s time to obtain authority links to your website.  Some high quality links that you can obtain include the following:

1. HierosGamos.org
2. Lawyers.law.cornell.edu
3. Blawgsearch.justia.com
4. flaus.org
5. legaldir.com
6. washlaw.edu/lfirms/
7. cannylink.com/legal.htm
8. legal-research.net/Law_Firms/

etc… There are hundreds of other legal relevant website’s out there that will make a big impact on your rankings.  If you can obtain authority links from other highly trusted website’s such as Martindale Hubbard, Lawyers.com and others; this always helps to boost your rankings as well.

If you follow the steps within this blog post, you are on the right track to boost your rankings and trust with the search engines quickly. Doing this  will lead to more traffic and inquiries if your website is properly designed to convert visitors into inquiries.  Leaving your Legal website marketing to specialists that have over a decade of experience in the field can give you the cutting edge that you need online, and also allow you to apply all of your focus to what you specialize in; being a lawyer!

When you are in search of a lawyer website marketing firm there are plenty to be found.  The question is, how well do they carry through with their promises – and are you going to spend a substantial amount of money for little to no results?  When your website is invisible, you need a reputable lawyer search engine optimization firm that is capable of making it visible.  Many firms make big claims, but you don’t know until it is too late if you have wasted your hard-earned money.

If you are new to online business and have just begun to build an online presence, you probably don’t understand much about search engines.  You know you need a website, but beyond that you’re in the dark.  How do your competitors rank on that first page of results out of hundreds of thousands or millions of results?  The majority of the time they hire a lawyer search engine optimization company to rank their website.

Common sense tells you that if your website shows up on page one, you will get far more targeted traffic than if no one can find your website.  This is why that in order to remain competitive in your market or geographic area your website must be visible.  By choosing a trusted Law Firm internet marketing company to implement the strategies necessary to achieve such a coveted ranking, you can focus on other areas of your business.

In all honesty, it will take even the best lawyer search engine optimization firm 3 to 6 months to send your website to those top pages where they will be seen.  This is because SEO is a complex process that takes patience and time.  That being said, many SEO firms that work with lawyers will promise to land your website in the number one spot within six months, and that is a promise that cannot be made.  With many of these firms, you will be lucky to see your website on page two after six months.

How can you be certain that the lawyer search engine optimization firm you choose can do what they say they can do?  Ask to be put in touch with a few of the company’s clients so that you can get their opinion.  Better yet, go with an SEO firm that doesn’t force you to sign a contract!  When a company is so confident that the results they achieve for your law firm will make you a happy client that won’t be tempted to go somewhere else, that speaks volumes.

Do you need a lawyer search engine optimization specialist that can transform your online presence from invisible to visible?  Go with a company offering a spotless reputation and a proven track record.  You cannot go wrong.

Search engine optimization is important in accomplishing long-term search engine visibility. These days, it’s no longer just about the content of your pages, but aspects such as where you link to, who links to you and the number of websites with authority you are associated with can establish your place in the search engine result pages. You will realize that links play an important role in SEO, and there are some things you should do as well as try to avoid when it comes to using links.

What You Should Be Doing

Socializing your website via things like RSS feeds is now much simpler and can give your content the ability to obtain links on your behalf with syndication. It is just as vital to have a balanced portfolio of updated links, consistent visibility in major directories, links from the best ranking websites, blogs and/or articles hosted on authority sites. Any of these techniques should be able to help you get started on building links.

Work on your content. The content on your web site should have quality. This is the key to obtaining links. With good content on your articles or blogs, you draw in other site owners in the same plane as yours and they identify the merit in your content by linking to it. This is a really good way to obtain links. Because these links are relevant to what you are actually trying to offer, they can last a very long period of time and will always be to your advantage. Good content can be created with some interesting topics. If you’re unable to write, you can always make an outline of what you want to put in your website and ask a copywriter to transform it into an engaging, easy-to-read article. Work with article submissions. This is a good way to earn inbound links from top article directories. Create variations of the original when putting up an article on your blog or site.

Work with reciprocal link building. If done appropriately, you can earn some value from this. Link to sites that have relevance to your site. While you cannot always decide who links to you, it is always in your control to link to the appropriate sources that are relevant to your goals.

As mentioned, be relevant. Have one particular theme. If you are able to clearly recognize, target and obtain that buzz word in your business, everyone will view your site differently due to the search engines elevating your pages. The number of visits you get can be directly correlated with your site’s visibility. However, keep in mind that no amount of traffic will do anything for you unless your pages carry content that meets with the needs of the user. Thus, keep a balance between optimization and content.

Take Heed

Avoid looking as though you are struggling to sell your site to other webmasters for links. Email them once, rather than pestering them on a regular basis. Similarly, avoid putting up your link on forums and chat rooms with bad reputations, as you can get banned this way. Spamming your articles with too many links will do you no good – instead, focus on making your articles unique and interesting.

Simple Sells!

I was viewing my history in my web browser and analyzing the way I acted towards website’s. I was astonished, any website that was messy or didn’t provide a clear point to me I bounced off of immediately and moved on to the next website.

I believe that simplicity is one of the largest factors in reducing bounce rate issues. After doing this research, we are going to work on implementing a new design to Dataflurry in order to act on our new findings.

Here is some advice to make your website more lucrative:

  1. Keep your design as simple as possible, all the fancy artwork and appeal can get confusing quickly.
  2. State your main sales point and outline the purpose of each page boldly and simply.
  3. Don’t ramble on about your services and continue to re-iterate the same thing over and over again, this can be a quick way to frustrate the typical web user and force them to leave your website.
  4. If you need to provide more detailed information, offer expandable information on that page, or offer sub pages with a simple “More Info >” link.
  5. Avoid using too many images. Make sure that each image has a bold purpose and doesn’t take away from your sales pitch.

In an effort to stick to my word, I am going to swiftly conclude this post and let you ponder my ideas. Take care Dataflurry readers!

Dataflurry has had the privilege of designing a website for Roof Top Hoops. Roof Top Hoops is a new Spokane Washington based 3 on 3 basketball tournament.   The website owners wanted something that clearly showed what the tournament was all about, simplified registration capabilities and made the tournament appear professional and exciting.  The client didn’t opt for search engine optimization, they simply wanted to come up #1 in Google under the term Roof Top Hoops, which we were able to accomplish within the first week after the website was launched.

Take a look at the website design by visiting www.rooftophoops.com

Ok, Dataflurry is great at obtaining traffic for their client’s websites; however, once you have that inbound traffic, the other half of the battle is converting visitors in to customers. We feel that monitoring your traffic and finding ways to improve conversions should be focused on just as much as acquiring new website visitors.  What is the value of a visitor that doesn’t become a customer?

First off, we are going to cover several factors that play a huge part in nearly every website’s success. I believe that nearly every website out there on the web can benefit from this advice. (some information pulled from conversioncritic.com)

A: Have you prominently displayed your contact information throughout your website?  A toll free phone number is best, along with an easy contact form throughout your website.

B: Is your company selling itself as unique and offering something special and of value that many of your competitors do not?

C: Does your website’s text focus on the visitor (you) and not the company (we)?

D: Does your website’s text focus more on selling the benefits vs the features?

E: Are you confident that images & video do not take away or distract your visitor from your sales message and call to action?

F: Do you have an image that shows your product & or service in action, or else depicts what the visitor will feel like after acquiring your product or service?

G: Do your images help draw your visitors to the most valuable selling points and a call to action?

H: Does the page you are optimizing to increase conversions maintain one clear focus without extra jargon?

I: Are privacy policies, return policies & customer guarantee’s prominently displayed?

J: Is the company’s logo placed in the top left corner and not overbearing.

K: Is there a strong & motivating incentive for the visitor to take action immediately?

L: Is the product or service clearly explained (either immediately – or can they easily drill down for more information?)?

M: Is the main call to action at a place where the user doesn’t need to scroll down to see it?

N: If there is copy below the fold, do you repeat the call to action prominently in case the call to action isn’t viewed before the visitor scrolled down?

O: Do you create a sense of urgency if possible?

P: Is there only one product or service featured on the page?

Q: Is the information organized to be easily taken in? Always using short paragraphs and organizing content to be easily read. Simplifying lists with bullet points.  Also, are you sparingly using bold fonts, colors and exclamation points for emphasis only?

R: Is the site easy to read with a proper use of white space so that the website isn’t stressful to view?

S: Are the lengths of your lines of copy narrow to promote easier reading?

T: Are you only using underlines for links?

U: Is your copy left justified and not centered? Spuradic alignment gives a stressful appeal that raises bounce rates.

V: Does the headline sell a benefit and increase interest to continue reading?  Is your message as short & compelling as possible?

W: Do your contact forms require as little contact information as possible (to ensure the chances of contact are increased)? Also, are optional fields clearly marked and as minimal as possible? Also, have you clearly labeled required character traits (ex:444-234-5678).

X: Are images and video provided in compressed methods so they don’t delay valuable load time?

Y: Have you limited navigation away from this page except to drill-down information and valuable pages to the user?

Z: Have you clearly provided credibility, trust & shown your product or service to be unique in nature?  Good ways to do this is through testimonials, video testimonials, references, BBB listings and related tactics.

These on-site factors will help to ensure that your website is easy to navigate, less stressful to the user and will dramatically increase the chances of a user staying on your website and converting in to a customer.

Other intelligent ways to sell your customers is to get in to data analysis.  Implementing powerful analytics software, such as Google Analytics can give you in depth information in to the mind of your website visitors.  You can analyze where visitors are most often leaving your website. You can also learn about the common paths and trends that your visitors take so that you can know you are sending your visitors on the appropriate path to increase the chances of converting your visitors in to customers.

Some companies have seen major benefits in implementing heat map tools to be able to visually see where users are most often clicking.  This will allow you to determine where your customers eyes are drawn, so that you can determine whether you are properly funneling your visitor’s through your website.

bounce-rates-basketballVarious traffic sources presume various reasons for why visitors might decide to leave your site. Site owners are often advised to design to keep deep-link followers interested enough through extra page views. A large raise in so-called deep dips was one of the huge discoveries in search engine optimization. This means users are reaching right in the heart of websites instead of getting to them via the homepage.

As far as SEO is concerned, the homepage is still vital, and you should continue to secure homepage usability for two major reasons. For one, the homepage is generally the single most visited page, since the deep entry points are spread out across a wide range of interior pages. Secondly, the homepage is the orienteering point for visitors who get through to the deep links and then choose to browse through the site further. The bounce rate is described as the percentage of visitors who leave at the entry page and right away get out of the site.

Ways to Increase Conversion Rates & Lower Bounce Rates

  1. Headlines
  2. Call to Action
  3. Quality Copy
  4. Images
  5. Graphics
  6. Button Look
  7. Button Text
  8. Button Location
  9. Only Relevant & Helpful Links
  10. Press Quotes
  11. Testimonials
  12. Pricing
  13. Flow Through Process
  14. Keep Your Sales Message Simple
  15. Adding additional incentives (free shipping, free consultation, free products with purchase, etc)
  16. And more – Think Creatively

So why is minimizing the bounce rate essential? For one, the visitors will stick around the site for a longer time and secondly, conversion rates in general will be enhanced. What every site owner should be doing is to measure the bounce rate. You can install Google Analytics to manage your bounce rate. If 60 out of 100 visitors leave immediately without looking further in to your website, product or service, then your bounce rate is at 60 percent. A bounce rate below 40 percent is ideal, and can often times always be improved. While 50 to 65 percent is average. Anywhere over that should be immediately dealt with. In addition, what you want to accomplish via your site also indicates what is an ideal bounce rate for you. A high bounce rate is not necessarily a negative thing. For a search engine such as Google, 100 percent bounce rate may be alright.

Not only will high bounce rates possibly affect your rankings in a negative way, but it also means you’re missing out on conversions. After spending a lot of time and money to get a visitor on to your website, you need to make sure you are capitalizing on the interest.  Ultimately, if you had a storefront and 6 out of 10 people walked in the door and left immediately, something major is wrong. What you need to do is know just how “bounce-worthy” your site is. You can do this with Google Analytics. When analyzing bounce rate on your site, remember that 50 percent is an average bounce rate so a page with a bounce rate below should be something positive.  Their are a large number of websites that maintain bounce rates of 10% or lower as well.  Bounce rates are often times brought on for a variety of reasons including low quality visitors (not coming to your website for the right reason), low quality website content or appeal, or else a lack of quality conversion mechanisms (price, presentation, etc). On the other hand, if you notice that your pages have bounce rates more than the 50 percent point, then you may want to do something to motivate users to go beyond the entry page and make more use of the site.

So how do we effectively deal with bounce rates? First, work on your layout and navigation. For instance, does the navigation and page layout match the rest of the site? Links should motivate navigation through the site. Your site should not have annoying distractions and instead have only key information. Website visitors will often times only give your website a split second to determine whether they feel they have come across the right resource. In addition, you should make your copy very simple to read for your users.

Generally, you should make your contact information visible on every page just in case a user has any inquiry involving your products, services or support. Implement information to increase trust such as Better Business Bureau information, testimonials, videos and more. You should also be able to present quality images. Moreover, you should ascertain that your site provides a search capability for larger websites in case the user cannot locate what they are searching for on the landing page.

peering-tableSearch ads or search advertising is considered by many experts as one of the finer points in a search engine marketing (SEM) strategy. Search advertising is the method by which you can place online ads on various web pages that are brought up as a result of search engine queries. Search advertising services are offered by most of the search engines and are considered as an effective way of reaching out to the targeted audience.

Experts believe that online advertising in search can boost brand awareness and create a high degree of brand visibility. This is now being supported by the top internet search engine Google. Recently, Google conducted a test and study jointly with one of the top Clothing brands – Levi’s. The results of the test clearly indicated that paid search ads helped to a great degree in increasing the consumer awareness and brand recognition where Levi’s is concerned. This is regardless of the fact that some customers clicked on the search ads while others didn’t. In spite of this, during the duration of the test, the brand awareness of Levi’s increased considerably among consumers.

The test results confirmed that 53% of the “in-market” and online consumers were able to name Levi’s when asked about the brand of jeans that came to their mind immediately. During this period, search ads for Levi’s were displayed at the top sponsored position. The primary reason for the high amount of brand awareness in this case is due to the search ad of Levi’s being so prominent. Basically, if you open the Google results page and see most of the time the Levi’s search ad right at the top then logic says that you are more likely to remember it.

But on the other hand, tests also proved that 30% of the “in-market” and online consumers were able to name Levi’s when asked about the brand of jeans that came to their mind immediately especially when no Levi’s search ad was on the web page. The bottom line is that there was a jump of 23% due to the visibility of Levi’s search ads on Google and this is quite a significant jump by any standard.

When customers who have not brought a Levi’s jeans in the last 6 months were asked, “what about the brand of jeans came to their mind immediately” then a whopping 45% consumers named Levi’s during the time when the Levi’s search ad was at the top sponsored position on Google. This test result was confirmed by Sara Kleinberg, Google Retail team.

According to Google Retail teams, Sara Kleingberg, “With search being central to the consumer shopping cycle, search should be part of your strategy to not only drives sales, but also build your brand awareness as consumers are considering what gifts to buy for the holidays.”

This basically suggests that having search ads of your business on Top search engines can create brand identity and indirectly lead to high sales. If you are interested in improving search awareness through website marketing, consider search engine optimization or paid campaign management.

Over 70 percent of online consumers begin their search for nearly anything they can think of utilizing a search engine. In this case, any small business can benefit from this huge audience. Your small business can use SEO, or search engine optimization, so that potential customers can actually find you and get to know your business as they search for products, services or support online. Search engine optimization is one of the most cost effective website marketing methods, because it offers long lasting results.

Small business owners of course ponder over their budget. The advantage of SEO can be entirely free if you make use of the basic techniques involved in search engine marketing and invest time in to promoting your website. Otherwise, you can hire talented SEO consultants to aid you in your campaign. There are numerous tools accessible to utilize that will enable you to download, edit and study some basic aspects of SEO online. In addition, you won’t have to worry about recurring costs, as SEO presents your small business with a long history of leads. For instance, people will still be able to come around and get to know your business even years from now, whereas conventional advertising media such as newspaper classifieds are highly disposable.

So what are the basics? With a little bit of research and patience, you will learn that potential customers  are able to find products and other offers from small businesses through organic search results. Basically, organic search results are listings on search engine results that show up because of their association with search terms. On the other hand, non-organic search results may include PPC, or pay per click advertising, which can be extremely expensive and which may yield lesser returns.

Keywords and Meta Tags

When a person types a word he or she wants to look up in a search engine box, a bunch of results that contain what that person typed (keyword/s) will show up – thus, it is important for businesses to stay on top of those results using relevant keywords in their website content. Meta tags are important data regarding your website incorporated into the “head” portion of your web pages. Meta information is utilized to communicate data that a human visitor may not think about. Meta tags, for instance, can inform a browser what “character set” to employ or what the keywords are and purpose of your site is.

Links

Website links play a very important role in SEO. Links that point toward a website are referred to as inbound links; links that point away from a site are outbound links. Both inbound and outbound links have their advantages. For instance, the more inbound links you have to your site, the better your chances are of ranking high in the search results of main search engines. This is because inbound links can increase site authority in the eyes of search engines. Now when working with links, you should avoid “link farms”. You can learn more about this by consulting with SEO service providers.

Bounce and Conversion Rates

SEO can improve bounce rates and increase your conversion rates as your audience will be more targeted. However, visitors who reach your website need to be more than just satisfied.  They should also be kept interested. Generally, the lower the bounce rate the better as this shows how visitors are interacting with your website.

In short, small businesses can benefit from qualified leads and free traffic. A good investment of your time can save you a considerable amount of money in the long run, thus the ultimate decision would be to ask for assistance from a professional search engine optimization service provider. Doing so can help make the most out of your online marketing strategies.

Twitter Logo

Search engine optimization has come a long way. Today, social media is a very large part of SEO and it’s not just limited to posting links, it goes beyond that thanks to social networking sites like Facebook and Twitter.  Many of the most popular and highest ranking blogs on the web don’t do any “link building“, they simply interact through relationships and social media which in turn brings hoards of links to their website.

Sensing this mood, Microsoft Corp. has been fast to react by inking deals with both these sites in order to integrate updates from both these sites into their new search engine – Bing. Considering that Microsoft has done this, Google is likely to follow up by striking similar deals. However, in a scenario where Google doesn’t do it, the Bing deal has brought Internet marketers to task and they have to now work to be found in search results.

So how do Internet marketing companies help their clients make their way to the top of real-time searches? Before we answer this, do you know what real time searches are? Typically, real-time searches are searches that conversations or posts that are relevant to the topics search engine visitors are looking for. Now how do you ensure that you are found in these searches, simple follow the below tips:

1.    Use relevant keywords
2.    Talk/discuss events in a timely manner
3.    Try to have as many followers as possible (especially true for Twitter)
4.    Promote relevant conversations
5.    Try to include ways to engage followers

It is essential to understand that social media marketing has a viral (infectious) nature and being found in real time searches means that you have managed to put some order to this rapid spread. The focus needs to be on what is current, right now, and relevant.

Once you have done this, people will be able to find your tweets using Bing, though how exactly it will be done is still unknown. Using Bing you can search on what others are saying about your favorite topics like politics, education,  sports, travel, movies, real estate, finance and just about anything else you or others use Twitter to tweet about. Being able to be found so quickly and easily just with the help of relevant keywords is a big advantage for website owners trying to reach a wider and more global audience.

Bing search results will manage to index Tweets on a real time basis and give you results based on this. This eliminates duplicate searches, spam, and other unwanted content. Search engine users will also have the option to rank tweets based on the search result/best match ensuring quality and trustworthy source of information.

But perhaps the best thing out of this deal will be that Bing will now be able to expand the rather small weblinks, ex: bit.ly, so that you are clearly understand what others are tweeting. One of the biggest advantages of Twitter, Facebook and Bing deal is that the best real time tweets will be displayed on the top of all the search result pages. Ask any knowledgeable search engine marketing company or consultant and they’ll tell you it’s a great place to be perched on!

With Bing having inked deals with Yahoo, Twitter, Facebook now, it’s time to be found not just in the US, but on a global level, which is a huge plus for strengthening your search ranking!

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