Ok, Dataflurry is great at obtaining traffic for their client’s websites; however, once you have that inbound traffic, the other half of the battle is converting visitors in to customers. We feel that monitoring your traffic and finding ways to improve conversions should be focused on just as much as acquiring new website visitors.  What is the value of a visitor that doesn’t become a customer?

First off, we are going to cover several factors that play a huge part in nearly every website’s success. I believe that nearly every website out there on the web can benefit from this advice. (some information pulled from conversioncritic.com)

A: Have you prominently displayed your contact information throughout your website?  A toll free phone number is best, along with an easy contact form throughout your website.

B: Is your company selling itself as unique and offering something special and of value that many of your competitors do not?

C: Does your website’s text focus on the visitor (you) and not the company (we)?

D: Does your website’s text focus more on selling the benefits vs the features?

E: Are you confident that images & video do not take away or distract your visitor from your sales message and call to action?

F: Do you have an image that shows your product & or service in action, or else depicts what the visitor will feel like after acquiring your product or service?

G: Do your images help draw your visitors to the most valuable selling points and a call to action?

H: Does the page you are optimizing to increase conversions maintain one clear focus without extra jargon?

I: Are privacy policies, return policies & customer guarantee’s prominently displayed?

J: Is the company’s logo placed in the top left corner and not overbearing.

K: Is there a strong & motivating incentive for the visitor to take action immediately?

L: Is the product or service clearly explained (either immediately – or can they easily drill down for more information?)?

M: Is the main call to action at a place where the user doesn’t need to scroll down to see it?

N: If there is copy below the fold, do you repeat the call to action prominently in case the call to action isn’t viewed before the visitor scrolled down?

O: Do you create a sense of urgency if possible?

P: Is there only one product or service featured on the page?

Q: Is the information organized to be easily taken in? Always using short paragraphs and organizing content to be easily read. Simplifying lists with bullet points.  Also, are you sparingly using bold fonts, colors and exclamation points for emphasis only?

R: Is the site easy to read with a proper use of white space so that the website isn’t stressful to view?

S: Are the lengths of your lines of copy narrow to promote easier reading?

T: Are you only using underlines for links?

U: Is your copy left justified and not centered? Spuradic alignment gives a stressful appeal that raises bounce rates.

V: Does the headline sell a benefit and increase interest to continue reading?  Is your message as short & compelling as possible?

W: Do your contact forms require as little contact information as possible (to ensure the chances of contact are increased)? Also, are optional fields clearly marked and as minimal as possible? Also, have you clearly labeled required character traits (ex:444-234-5678).

X: Are images and video provided in compressed methods so they don’t delay valuable load time?

Y: Have you limited navigation away from this page except to drill-down information and valuable pages to the user?

Z: Have you clearly provided credibility, trust & shown your product or service to be unique in nature?  Good ways to do this is through testimonials, video testimonials, references, BBB listings and related tactics.

These on-site factors will help to ensure that your website is easy to navigate, less stressful to the user and will dramatically increase the chances of a user staying on your website and converting in to a customer.

Other intelligent ways to sell your customers is to get in to data analysis.  Implementing powerful analytics software, such as Google Analytics can give you in depth information in to the mind of your website visitors.  You can analyze where visitors are most often leaving your website. You can also learn about the common paths and trends that your visitors take so that you can know you are sending your visitors on the appropriate path to increase the chances of converting your visitors in to customers.

Some companies have seen major benefits in implementing heat map tools to be able to visually see where users are most often clicking.  This will allow you to determine where your customers eyes are drawn, so that you can determine whether you are properly funneling your visitor’s through your website.

Various traffic sources presume various reasons for why visitors might decide to leave your site. Site owners are often advised to design to keep deep-link followers interested enough through extra page views. A large raise in so-called deep dips was one of the huge discoveries in search engine optimization. This means users are reaching right in the heart of websites instead of getting to them via the homepage.

As far as SEO is concerned, the homepage is still vital, and you should continue to secure homepage usability for two major reasons. For one, the homepage is generally the single most visited page, since the deep entry points are spread out across a wide range of interior pages. Secondly, the homepage is the orienteering point for visitors who get through to the deep links and then choose to browse through the site further. The bounce rate is described as the percentage of visitors who leave at the entry page and right away get out of the site.

Ways to Increase Conversion Rates & Lower Bounce Rates

1. Headlines
2. Call to Action
3. Quality Copy
4. Images
5. Graphics
6. Button Look
7. Button Text
8. Button Location
9. Only Relevant & Helpful Links
10. Press Quotes
11. Testimonials
12. Pricing
13. Flow Through Process
14. Keep Your Sales Message Simple
15. Adding additional incentives (free shipping, free consultation, free products with purchase, etc)
16. And more – Think Creatively

So why is minimizing the bounce rate essential? For one, the visitors will stick around the site for a longer time and secondly, conversion rates in general will be enhanced. What every site owner should be doing is to measure the bounce rate. You can install Google Analytics to manage your bounce rate. If 60 out of 100 visitors leave immediately without looking further in to your website, product or service, then your bounce rate is at 60 percent. A bounce rate below 40 percent is ideal, and can often times always be improved. While 50 to 65 percent is average. Anywhere over that should be immediately dealt with. In addition, what you want to accomplish via your site also indicates what is an ideal bounce rate for you. A high bounce rate is not necessarily a negative thing. For a search engine such as Google, 100 percent bounce rate may be alright.

Not only will high bounce rates possibly affect your rankings in a negative way, but it also means you’re missing out on conversions. After spending a lot of time and money to get a visitor on to your website, you need to make sure you are capitalizing on the interest.  Ultimately, if you had a storefront and 6 out of 10 people walked in the door and left immediately, something major is wrong. What you need to do is know just how “bounce-worthy” your site is. You can do this with Google Analytics. When analyzing bounce rate on your site, remember that 50 percent is an average bounce rate so a page with a bounce rate below should be something positive.  Their are a large number of websites that maintain bounce rates of 10% or lower as well.  Bounce rates are often times brought on for a variety of reasons including low quality visitors (not coming to your website for the right reason), low quality website content or appeal, or else a lack of quality conversion mechanisms (price, presentation, etc). On the other hand, if you notice that your pages have bounce rates more than the 50 percent point, then you may want to do something to motivate users to go beyond the entry page and make more use of the site.

So how do we effectively deal with bounce rates? First, work on your layout and navigation. For instance, does the navigation and page layout match the rest of the site? Links should motivate navigation through the site. Your site should not have annoying distractions and instead have only key information. Website visitors will often times only give your website a split second to determine whether they feel they have come across the right resource. In addition, you should make your copy very simple to read for your users.

Generally, you should make your contact information visible on every page just in case a user has any inquiry involving your products, services or support. Implement information to increase trust such as Better Business Bureau information, testimonials, videos and more. You should also be able to present quality images. Moreover, you should ascertain that your site provides a search capability for larger websites in case the user cannot locate what they are searching for on the landing page.

Search ads or search advertising is considered by many experts as one of the finer points in a search engine marketing (SEM) strategy. Search advertising is the method by which you can place online ads on various web pages that are brought up as a result of search engine queries. Search advertising services are offered by most of the search engines and are considered as an effective way of reaching out to the targeted audience.

Experts believe that online advertising in search can boost brand awareness and create a high degree of brand visibility. This is now being supported by the top internet search engine Google. Recently, Google conducted a test and study jointly with one of the top Clothing brands – Levi’s. The results of the test clearly indicated that paid search ads helped to a great degree in increasing the consumer awareness and brand recognition where Levi’s is concerned. This is regardless of the fact that some customers clicked on the search ads while others didn’t. In spite of this, during the duration of the test, the brand awareness of Levi’s increased considerably among consumers.

The test results confirmed that 53% of the “in-market” and online consumers were able to name Levi’s when asked about the brand of jeans that came to their mind immediately. During this period, search ads for Levi’s were displayed at the top sponsored position. The primary reason for the high amount of brand awareness in this case is due to the search ad of Levi’s being so prominent. Basically, if you open the Google results page and see most of the time the Levi’s search ad right at the top then logic says that you are more likely to remember it.

But on the other hand, tests also proved that 30% of the “in-market” and online consumers were able to name Levi’s when asked about the brand of jeans that came to their mind immediately especially when no Levi’s search ad was on the web page. The bottom line is that there was a jump of 23% due to the visibility of Levi’s search ads on Google and this is quite a significant jump by any standard.

When customers who have not brought a Levi’s jeans in the last 6 months were asked, “what about the brand of jeans came to their mind immediately” then a whopping 45% consumers named Levi’s during the time when the Levi’s search ad was at the top sponsored position on Google. This test result was confirmed by Sara Kleinberg, Google Retail team.

According to Google Retail teams, Sara Kleingberg, “With search being central to the consumer shopping cycle, search should be part of your strategy to not only drives sales, but also build your brand awareness as consumers are considering what gifts to buy for the holidays.”

This basically suggests that having search ads of your business on Top search engines can create brand identity and indirectly lead to high sales. If you are interested in improving search awareness through website marketing, consider search engine optimization or paid campaign management.

Over 70 percent of online consumers begin their search for nearly anything they can think of utilizing a search engine. In this case, any small business can benefit from this huge audience. Your small business can use SEO, or search engine optimization, so that potential customers can actually find you and get to know your business as they search for products, services or support online. Search engine optimization is one of the most cost effective website marketing methods, because it offers long lasting results.

Small business owners of course ponder over their budget. The advantage of SEO can be entirely free if you make use of the basic techniques involved in search engine marketing and invest time in to promoting your website. Otherwise, you can hire talented SEO consultants to aid you in your campaign. There are numerous tools accessible to utilize that will enable you to download, edit and study some basic aspects of SEO online. In addition, you won’t have to worry about recurring costs, as SEO presents your small business with a long history of leads. For instance, people will still be able to come around and get to know your business even years from now, whereas conventional advertising media such as newspaper classifieds are highly disposable.

So what are the basics? With a little bit of research and patience, you will learn that potential customers  are able to find products and other offers from small businesses through organic search results. Basically, organic search results are listings on search engine results that show up because of their association with search terms. On the other hand, non-organic search results may include PPC, or pay per click advertising, which can be extremely expensive and which may yield lesser returns.

Keywords and Meta Tags

When a person types a word he or she wants to look up in a search engine box, a bunch of results that contain what that person typed (keyword/s) will show up – thus, it is important for businesses to stay on top of those results using relevant keywords in their website content. Meta tags are important data regarding your website incorporated into the “head” portion of your web pages. Meta information is utilized to communicate data that a human visitor may not think about. Meta tags, for instance, can inform a browser what “character set” to employ or what the keywords are and purpose of your site is.

Links

Website links play a very important role in SEO. Links that point toward a website are referred to as inbound links; links that point away from a site are outbound links. Both inbound and outbound links have their advantages. For instance, the more inbound links you have to your site, the better your chances are of ranking high in the search results of main search engines. This is because inbound links can increase site authority in the eyes of search engines. Now when working with links, you should avoid “link farms”. You can learn more about this by consulting with SEO service providers.

Bounce and Conversion Rates

SEO can improve bounce rates and increase your conversion rates as your audience will be more targeted. However, visitors who reach your website need to be more than just satisfied.  They should also be kept interested. Generally, the lower the bounce rate the better as this shows how visitors are interacting with your website.

In short, small businesses can benefit from qualified leads and free traffic. A good investment of your time can save you a considerable amount of money in the long run, thus the ultimate decision would be to ask for assistance from a professional search engine optimization service provider. Doing so can help make the most out of your online marketing strategies.

Search engine optimization has come a long way. Today, social media is a very large part of SEO and it’s not just limited to posting links, it goes beyond that thanks to social networking sites like Facebook and Twitter.  Many of the most popular and highest ranking blogs on the web don’t do any “link building“, they simply interact through relationships and social media which in turn brings hoards of links to their website.

Sensing this mood, Microsoft Corp. has been fast to react by inking deals with both these sites in order to integrate updates from both these sites into their new search engine – Bing. Considering that Microsoft has done this, Google is likely to follow up by striking similar deals. However, in a scenario where Google doesn’t do it, the Bing deal has brought Internet marketers to task and they have to now work to be found in search results.

So how do Internet marketing companies help their clients make their way to the top of real-time searches? Before we answer this, do you know what real time searches are? Typically, real-time searches are searches that conversations or posts that are relevant to the topics search engine visitors are looking for. Now how do you ensure that you are found in these searches, simple follow the below tips:

1.    Use relevant keywords
2.    Talk/discuss events in a timely manner
3.    Try to have as many followers as possible (especially true for Twitter)
4.    Promote relevant conversations
5.    Try to include ways to engage followers

It is essential to understand that social media marketing has a viral (infectious) nature and being found in real time searches means that you have managed to put some order to this rapid spread. The focus needs to be on what is current, right now, and relevant.

Once you have done this, people will be able to find your tweets using Bing, though how exactly it will be done is still unknown. Using Bing you can search on what others are saying about your favorite topics like politics, education,  sports, travel, movies, real estate, finance and just about anything else you or others use Twitter to tweet about. Being able to be found so quickly and easily just with the help of relevant keywords is a big advantage for website owners trying to reach a wider and more global audience.

Bing search results will manage to index Tweets on a real time basis and give you results based on this. This eliminates duplicate searches, spam, and other unwanted content. Search engine users will also have the option to rank tweets based on the search result/best match ensuring quality and trustworthy source of information.

But perhaps the best thing out of this deal will be that Bing will now be able to expand the rather small weblinks, ex: bit.ly, so that you are clearly understand what others are tweeting. One of the biggest advantages of Twitter, Facebook and Bing deal is that the best real time tweets will be displayed on the top of all the search result pages. Ask any knowledgeable search engine marketing company or consultant and they’ll tell you it’s a great place to be perched on!

With Bing having inked deals with Yahoo, Twitter, Facebook now, it’s time to be found not just in the US, but on a global level, which is a huge plus for strengthening your search ranking!

One of the industries to suffer from the heat of the recession has been website advertising and website marketing. When businesses decided to cut down on expenditures, they immediately slashed their online and offline advertising and marketing budgets to a bare minimum. Even inexpensive marketing moves can help businesses get a better ROI (return on investment) especially with SE (search results). Here are five neglected SEO tips that can brighten up the online space for you.

Search engine optimization has been tried and tested by so many online businesses. It always delivers if done effectively! But the question is how do you get the maximum out of your expert SEO strategy during hard financial times? SEO directed to bring in more page views by ensuring the basics are in place is not just inexpensive but also uses up only the resources at hand, saving businesses precious dollars. So let’s familiarize you with these 5 fundamental’s that every online business should check before going in for a long-term SEO campaign.

Analyze your keywords for maximum optimization:- Yes, even if this is repeated many times it doesn’t lose its importance. Keywords are the backbone of a successful SEO campaign. So analyze your keywords and pick the most important one’s that are attainable terms that produce traffic.  By working through your existing search patterns, PPC campaigns and previous SEO roadmaps you can improve your traffic by improving your keyword integration. Choosing phrases and terms that have brought you conversions previously is a safe bet. Find ways to include seed keywords in to your website that will generate more traffic. For example, if you are a service based website; include terms in your pages such as “Service, Providers, Professionals, Company, Consultants, Etc”. If these terms are in your website, they will open you up to less competitive terms that produce traffic.

Always be accessible:- As an online business you need to be accessible & reachable. It doesn’t matter if you retail directly over the Internet or if you manage business through an affiliate network. ALWAYS place your sales and customer service contact information on your websites. By placing your contact information on your website you are instilling confidence in the visitors and they will feel more comfortable doing business with you. Also be involved in organizations that add to your credibility, such as the Better Business Bureau.  Better still, try to use Google Maps to explicitly pin point your office locations across the country or globe on every page.

Sort out any site navigation issues:- Google gives brownie points for sites with structured site maps and easy link access to important pages.  All of your most important pages should be at most 2 clicks from your home page. Having an easy to navigate website is a big help to your business as it assists the visitors to find exactly what they are looking for on your website without wasting time. A well thought of site navigation is like having great circulation in your veins, it helps you have a healthy business. Make sure your site map is coded in XML so that it is search engine friendly for both spiders and visitors.

Use website code that SE spiders understand:- If you don’t want the search spiders to overlook your website you need to make sure that the web spiders can understand your site code. You can find out if your code is valid or not from the W3C website. Your robots.txt file should not block any search spider from any pages that could produce traffic unless they hinder your rankings. Also, ensure code is error free.

Use META descriptions to be found:- Make sure every page of your website has an original title and a short description of your business for the search engines to find you.  These should be keyword rich, because the search engines highly value seeing keywords in your Title, Description, Content and URL’s.

Online retailers need as many visitors and potential customers as possible. One of the best and assured ways to make this a possibility is by using search engine optimization or SEO. Basically, SEO for online retail sites is the process of increasing the site’s potential so that it can grow organically in terms of getting more targeted and focused traffic. It is important to understand, however, that organic SEO takes at least six to nine months to start showing some results. Therefore, online retailers need to have patience and belief in organic SEO consultants.

6 Top SEO Ways To Generate Website Traffic For Your Online Retail Site

1.    Always make an informed hosting provider choice – Here’s why

·    Get a country specific IP in order to increase your regional (read local) search results.

·    Choose only fixed IP addresses even if they are more expensive.

·    Before paying for the IP address make sure it hasn’t been blocked or blacklisted previously. You can do this using Domain Tools.

·    Monitor your server response for accuracy. Here are a couple of examples:

-    “200 The request has succeeded” for your homepage

-    “404 Not Found” if the pages are broken

2.    Never forget to implement website design changes and update your website content on a regular basis. Keep uploading new promotional news, offers and any other content that can help grab more eyeballs for you. By adding fresh content on your website on a regular basis you are not just making your visitors happy but also the search engine spiders. Spiders love unique and fresh content and this helps with your goal of securing a position as one of the top 20 SERPs.

3.    Make sure your site’s coding is clean, optimized for quick loading with images and content. Slow loading websites are a put off. Using minimal images to ensure that a page loads quickly even on computers that have slow browsing speeds.

4.    Never have duplicate content on your website. Avoid two versions of pages as this is a spoiler, especially if the duplicate content is on 2 different URL’s. SEO works best when it is done in an honest manner and not with the objective of fooling spiders.

5.    Make sure you have a site map, a good option is XML. Google accepts site maps that are in XML and prefers them in this form.  The same objective can be accomplished with an HTML sitemap as well. Having a well thought of and clear site map helps to attract visitors and saves on time. A prospective customer will be able to find exactly what they are looking for using your online retail site’s site map.

6.    Many online retail websites overlook the need to optimize their images with tags and titles. This is a grave mistake. Since most search engines have a separate image search option, image optimization on every page of website will help you with better search results. Try to be as descriptive as you can be about the image in that short space. Also, you can place a short descriptive caption on the top, side or under the images. Saving images in .jpg format saves space as well as helps in loading the site faster.

7.    Build links to your website!  Links are the element that build the gap of trust between your website and the search engines. However, make sure you only obtain quality links from relevant and high quality websites.  If you get a link from an industry leading website that is relevant and has a high page rank, that link will likely be worth more than thousands or hundreds of lower quality links!

Keep reading this space for more such website marketing Tips. Coming soon!

Google Wave

Google Wave is taking your traditional browser and connectivity to a whole new level. They have been able to combine Email, Networking, RSS and communication to a new level.  They provide real time chat through the web via your normal browser. This chat also acts like email if users are unavailable.

Real Time Interaction

When we say real time, we aren’t talking about Instant Messenger talk where you hit enter to send your message, the other user will be able to see what you are typing as you type. You can also add or remove a variety of privacy settings to include or exclude anyone involved in the conversation. The neat thing about this is that you are able to have a more active conversation (like a phone conversation), and someone can start responding to what you are typing as you are typing. You can instantly change your email like instant messenging application in to a chat forum by inviting others in to the conversation, so that everyone could have a group conference online in real time without a telephone.  This is great for a work environment. This isn’t simply a chat utility, this will allow you to integrate media, pictures and audio in to your conversation creating a virtual portal for everyone to interact on a variety of scales.

Collaborate On A Whole New Scale

A major focus of Wave is being able to collaborate when creating. Wave also allows you to combine discussion and content collaboration together by working on ideas and easily exporting them to other internet applications or social sites. The neat part is you can have a team of 2-50 individuals working on editing an online idea and you can watch the project evolve, and you can also play back the discussion and changes as they have occured at any point during the project design.

Interactivity

Amazingly the Google Wave application will tie in to and export to a variety of other Google apps such as Blogger, Orkut, Mobile and many more.  This is a great application that acts like glue between a large number of the powerful online tools and simplifies connectivity online.  I compare it to an operating system that helps a large number of great online apps collaborate properly and easily.  This is only in Beta Mode and shows a lot of promise. This utility is based around “thinking outside of the box” to make the web more interactive and powerful on a large scale, and I am excited to see the product evolve.

Grammar & Spelling

This application also has impressive spelling and grammar checking tools that are just as smart as a word processing program, but not too picky to be annoying (just enough so you don’t look dumb online with silly grammar mistakes).  This spelling tool is based around a massive language model from Google’s impressive knowledgebase from definitions and search trends.

Open Source Opportunities Are Endless

Another neat thing about this application is the fact that it is open source, so that developers can improve upon the application and usabilty, and users get the benefits of an excellent and well created infrastructure with scaleability and a large number of options.

Those Who Benefit Most

I can see exiting potential for this program, especially for software engineers that work together with teams on coding and software development – because everyone could offer contributions and improvements to the code in real time, instead of making slow progress and submitting updates through a traditional workflow.  But as I think about it more, it could be super viable solution for almost anyone.  Think about a journalist that can easily go over a last minute publication with the editor in real time, this would be a beautiful tool to expedite situations such as this.  It can even be a valuable tool for arranging ideas such as business plans or strategies with your co-workers online.

Company Interaction

Say you are the owner of a company with 500 employees, and you require all of your employees to be active in Google Wave. You could hold a company meeting or you could send out company polls to help improve interactivity – and you can also playback all online conversations as they took place to see how things evolved (so you can go back and review a change if you weren’t completely satisfied with a specific change you made 5 minutes before).  In my opinion, they should tie this solution in to a phone environment where companies can talk through VOIP as well, this could be helpful for small meetings.

No Need To Tweak Out

To all of you twitter fans have no reason to worry!  Google Wave will definitely interact with this application, and I assume that in no time it will become interactive with all of your favorite applications online (because Google Wave is an open source app).

Functionality

This is a kick butt application, with amazing functionality and I have only touched the surface of this application and it’s potential from watching videos and reading reviews. I believe that Google’s idea for Google Wave is to be able to manage all internet activities from one centralized place, and I think they have a great foundation to do so!  It also allows you to use the great functionality of neat applications such as Twitter, and then use additional benefits that Google’s infrastructure may offer to these applications (such as searching, exporting, importing, etc).

Use Google’s Version Or Use Your Own Version

You can use a web based version of Google Wave or you could also put your own Wave system on your intranet or your own server so that it is a completely separate software entity to meet your own needs!  What is even cooler is that even if you use your own Google Wave system, it will still interact normally with other Google wave users on other systems.

Amazing Translation

You no longer need to go to school for 4 years to learn french to do business with another country :-)

Something else that is amazing is the translation tool. You can work with your fellow employee that speaks french (and you speak english) and as you type and work together, Google will be the interpreter in real time!  This is an exciting and amazing technology.

Let’s Recap

To recap, Google Wave is the ultimate software piece to improve productivity, communication, efficiency and collaboration online.

Joel McLaughlin – Dataflurry.com

I have always personally believed that Google didn’t apply any focus (or very little focus) to the Meta Keywords tag.  Although, the Title tag and Meta Description tag are very important, you should no longer worry about the keyword tag. Check out this clip

See below video from Matt Cutts blog

If you are reading this, you may have already wasted a considerable amount of money on search engine optimization for attorney services.  Or, perhaps this is your first time to search for a good company to optimize your business.  This article will give you some necessary information to help you avoid becoming a victim of companies who claim to be professionals, but produce less than stellar results.

When you begin your search for a company that can propel your law firm to the top of the rankings for you chosen key terms, you can’t help but notice that there are hundreds of thousand of results.  Can each and every one of these companies produce equal results?  Absolutely not.  Many are in the business simply to earn a good living, and because they ‘think’ they know what they are doing.  There are some tell-tale signs that will help you determine if the company is qualified to handle your business.

As you begin your quest to locate a search engine optimization company for attorney services, be very alert to the following signs:

1.  Does the company you are researching have a good page ranking?  Did you find them in the first two or three pages when you began searching?  A company who is highly qualified and reputable can certainly rank their own website highly.

2.  Is contact information readily available and easy to find?  Make certain that you can contact the company by telephone or email.  A good company will be glad to talk with you personally to discuss your needs.

3.  Are there client testimonials on the site?  A reputable company that can validate their claims will have testimonials from their clients on the site, and usually won’t mind you contacting them to verify the results they achieved as well as their satisfaction.

4.  Does the company explain their services, and offer a time line on what you can expect?  An experienced and qualified search engine optimization firm for attorney services will explain clearly what results you should expect, and how long it will take.

Look for these things when you are trying to locate a firm that can give you the results you are looking for.  If you have wasted money on services before, you certainly do not want to repeat that mistake.  When you are going to spend a good portion of your budget, you want to know that you will get your moneys worth.  When you hire a company that has years of knowledge in search engine optimization for attorney services, the results will speak for themselves.