I meet with a client yesterday, and realized that all too often I overlook that fact that many customers don’t have an understanding of the basic principles needed to gain traffic improvements online. Being in the industry I am numb to the fact that most people don’t understand my services too well; this is because they specialize in their own industry. So, with that said – I want to give several basic tips below that can make a noticeable improvement to your website traffic and online visibility.

First and foremost

I am going to focus on “on site” optimization. On site optimization is the fine tuning of your current website to improve your rankings and conversions.

One of the biggest factors in search engine optimization is keeping everything on your website unique. Each page should have several paragraphs of unique content that isn’t placed anywhere else on your website.  This will tell the search engines that the optimized page is worth giving credibility and ranking to.

Next, you must learn about Meta and Title tags.

Meta tags are HTML coding that contain two major elements in telling the search engines about your website. These can dramatically help in your search engine rankings. These are not visible when browsing a website, however they play a major role in your online performance. Your Meta tag includes the following tags:

Description Tag – This should be a keyword rich synopsis of the page that you are optimizing. This should be around 2 sentences long, be catchy and also be keyword rich.  A great example of a home page title for a back doctor living in Los Angeles California’s would be something like this.

Los Angeles California back doctor & spine specialist Thomas Bradley helps you improve your back injury symptoms and reduce back pain using proven tactics, helping your spine and muscles recover.  With decades of back treatment experience, Doctor Bradley is an excellent choice!

We focused on many key words in the description tag, which includes ones you probably didn’t even notice. They are listed below:

Back, Spine, Doctor, Muscle, Treatment, specialist, injury, and more keywords were focused on local Los Angeles California internet surfers. It is also interesting and motivational. Because your description tag often times shows up in search engine results.

Keywords Tag – Your keywords tag should be simple and should not be more than 25 words (in my opinion). Don’t repeat certain terms often, just make sure major words are included. Excellent keywords for a back doctor would be:

Los Angeles, California, Back, Spine, Doctor, Specialist, Injury, Muscles, Symptoms, Treatment, Thomas Bradley

If you notice above we addressed all major terms and didn’t try to duplicate key words.

Next we are going to focus on the Title Tag. The title tag is one of the most important elements to your website search engine optimization. You must ensure that you keep it under 11 words (in my professional opinion) and make sure it’s intriguing and keyword rich. Another example based on the back doctor’s website would be:

Back Doctor Thomas Bradley | Los Angeles California | Spine Specialist | Muscle Injury Treatment

You can use a variety of separators within your title, or you don’t need to use them at all. It won’t make a difference as far as I have seen.

Just make sure that each page on your website has unique title and meta tags.

Now I want to talk about page content

Your pages content should be unique and keyword rich. However you don’t want to over use keywords. As long as you put your major key terms 2-4 times on each page you should be fine. You can also determine the keyword density of your top competition by viewing their web sites and then viewing the total number of words on the page.

I also want to talk about URL’s and Domain Names

If you are starting a website right now, and you are a california back doctor, its recommended to include one or more of your main keywords in your domain name (or website address) that you purchase.

If you already have a website, then I would recommend you create new sub pages focused on providing useful content for your visitors based around your keywords of focus. For example let’s say you’re domain name is www.thomasbradleymd.com and you are trying to improve rankings under California Spine Specialist.  You should create a page with a URL similar to the one shown below:

www.thomasbradleymd.com/california_spine_specialist.html

The search engines value sites that are keyword rich in Page Content, URL’s, Title Tags and Meta Tags.

Lastly, lets talk about links

Websites without links from websites similar in nature will not be valued by the search engines as relevant and “top ranking worthy”. So you need to implement a link building campaign to improve your websites “link popularity”. This can be done by creating articles, asking for links and also by creating content that people are excited to link to.  I also recommend creating a blog and adding to it regularly.

Hopefully this article has helped, and if you follow it closely you should notice some favorable results.

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Joel McLaughlin

Phoenix Internet Marketing & Affordable SEO Search Engine Optimization