Today I want to talk briefly about Conversion rates. If your website is bringing in 60,000 unique visitors per month and your average customer spends $100 per order – increasing your conversion rate from 1.25% to 1.75% will actually increase sales by $30,000 per month, or $360,000 per year!  If you are in a situation like this, it is probably a great idea to invest in a usability expert, or invest time in to interviewing your customers to decrease bounce rates and increase usability.

Also a customer in this situation should look in to up-selling opportunities for website customers. Tracking your bounce rates and determining the reasons that people are leaving your website could be an excellent way to swiftly increase conversions and sales. 

The typical website we work on has around a 55% bounce rate, because commercial or sales driven website’s often times have more picky visitors. However you can easily reduce the bounce rate by up to 15% or more if you perform some quality research and determine what your visitors want to see when they land on your website.

This was a semi-random post, but I wanted to make sure that my blog visitors are thinking about also improving website usability instead of just obtaining more visitors.

Joel McLaughlin

DataFlurry Internet Marketing