Feb 12th, 2009 by Joel McLaughlin
According to a comScore study, it was found that 123 million Americans, or 70% of all North American Internet users, watched 7.2 billion videos over the Internet last year! Of course, these numbers have increased by now. However, this shows that videos are extremely powerful and an excellent way to promote your business over the Internet.
So, what exactly does this mean for law forms who want to use the online medium to market their services? Well, it means that the role of videos can’t be ignored in generating new clients. Here are our five reasons why you, as a lawyer, or your law firm must incorporate video advertising as part of your law firm Internet marketing strategy:
Get Closer To Your Prospective Clients: Audio-visual medium is extremely powerful in convincing people to make a purchase or hire a professional to address their needs. A video displayed on your law firm’s site talking about you can really convince members of the audience to contact you. Videos are excellent Internet marketing tools and if made properly can really play a crucial role in convincing the visitor that you or your law firm is the ‘Best choice’ for them. You can also use videos to portray that you are an expert in a particular field of law thereby improving your site’s conversion rate as well as attract the right audience.
Take Advantage of Google’s Video Search Results: Now, Google even offers thumbnails of the videos at the top of the search pages and allows you to watch them within your search results without ever leaving the results page. Since Google is constantly changing and improving their search, adding video results to search results is indeed a welcome improvement.
Get On YouTube Now: Most Internet marketing experts have a common consensus about YouTube’s effectiveness as an excellent promotional platform. YouTube now has 25% of all Google searches share. With over 75% share of video sites in the country, having your firm’s video on YouTube is one of the easiest and most effective Internet marketing methods to greater visibility! Moreover, audiences are also using YouTube like a search engine to find information. In November 2008 alone, 770 million searches were conducted on YouTube.
Upload Videos On Your Site: A well-tested recipe to get an edge over your competition! Anyone seeking a good lawyer will look over multiple sites and then make the first point of contact with a legal resource. The decisions are typically made after reviewing your firm’s website. However, by uploading videos about yourself and your areas of expertise, you are ensuring visibility, authenticity and instant connection with your prospective client, thereby differentiating yourself from the competition in a unique manner.
Video Marketing Is The New Mantra: Ask any e-marketer worth his name and he’ll tell you that online video marketing really works. Also, videos improve your conversion rates and generate greater targeted traffic increase.
We suggest that along with SEO, PPC and other online marketing techniques, you must jump on the online video marketing bandwagon for promoting your law practice and gain advantage by being the first few who realized it potential.
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