Feb 20th, 2009 by Joel McLaughlin
With search engines sending thousands and thousands of prospective customers to your competition daily, it’s time for you to fight back by learning the tricks of SEO consultants or Search Engine Optimization experts. This isn’t a fix all guide, but it gives you a good understanding of the basic steps that make the largest impact!
Consider these facts.
Over 50% of global population can access the Internet now!
Almost 90% of these people find what they are looking for (Read websites) through search engines such as Google. Internet marketing is becoming a valuable tool when performed properly.
Big search engine daddies such as Google, Yahoo! now drive more than 60% online sales.
Yes, the above facts are true, hard hitting and real. With billions of web pages populating the World Wide Web, the journey to the top is only going to get tougher and tougher. If you dislike obscurity and want to get listed on the first couple of pages of the search engines then you need to improve your search engine rankings your website and quickly. So start now!
Let me share some good news with you now. Irrespective of the nature of your online business, you cannot just beat your competition and also grab a tsunami of visitors and potential customers by constantly tweaking your website. You need to develop a useful resource, and the rest will take care of itself.
First things first. You ought to take responsibility for your website. I repeat. Scrutinize your website pages and evaluate them for design, style, structure, appearance, and content. If you can spend time editing the site pages, you are on your way to success!
You need to spend 30 minutes per week updating your website with create quality content. Create new content in your blog or on new static pages talking about your websites topics. Provide interesting and quality information so that you will begin showing the search engines you are relevant to your topic. People will begin linking to this content, and success will follow.
The more time you can devote towards SEO, the better results you are likely to get. Of course, there isn’t any easy way or shortcuts to success, whether it is online or offline. In order to quickly learn the fundamentals of SEO, there are certain things you must understand. These include:
Learning how search engines work.
What are search engine spiders, how do they operate, how do they find your pages, how do these spiders or robots view your web pages, and finally how do they rank your site. They are based on an algorithm, and that algorithm seeks out quality and informative websites – with a search friendly design, plain and simple.
Learning to select keywords.
What is a good keyword selection strategy, where and how can you research keywords, what keywords are best for you, how do your competitors use their keywords, and how to ultilize keywords they may have missed.
Learning to create SEO web pages.
Which keywords should you use, how to use the keywords, where to position links, how to position them, other on-page optimization methods, and the things to stay away from. Major keywords should be outlined in Title tags, H1 tags, Link anchor text and sprinkled on your pages.
Learning the critical link building strategies.
What’s link building; how to have link popularity; increasing your incoming link quality; best linking strategies to extract the best for your web pages; cross-linking; and linking the right way. You can acquire links within 30 minutes per week by writing and posting articles, getting involved in social media, reciprocal links, press releases and blogging off and on your website.
Once you have this knowledge, you can perform SEO on your website quickly and effectively! Of course, you can always hire a company like Dataflurry for your SEO services.
Joel McLaughlin – Dataflurry search engine optimization
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