While working with large numbers of web sites and clients in the past, we have noticed that in amazingly large amount of traffic can be created by providing a wealth of information on our customers websites. We have had major success with certain customers by creating city and state specific pages to help acquire visits on a local and geographical targeted basis.

When you’re optimizing a website for the search engines, you need to understand that the search engines are looking for pertinent yet in-depth information on your topic and specific niche areas. When it comes down to it, after you have researched out traffic producing keywords to target, you should focus on creating content that will drive traffic in unique niche areas. So, for example, if you were a local carpet cleaning business in Arizona; you would create pages focused on each city talking about the different services that you offer. What this will do for you is increase your sites relevance, provide more specific information about your topic, and the end result will be a higher ranking website; content is king. Another great idea to consider is creating a frequently asked questions section on your website. You should answer each question in your FAQ section and have a unique page for each question, this will increase the relevance for specific information.

All too often website owners will simply sprinkle words on their homepage or services page, but the days where that tactic worked in the search engines are over. You need to focus more on creating your website as a viable resource full of information, instead of a simple resume with pertinent keywords all bunched together.

The same can be said for e-commerce websites, you need to place a large amount of information specifically about your products (including part numbers, colors, sizes, and other unique attributes) in the product description. Doing so, will increase the relevancy and capture a large amount of long string keyword searches. We have seen e-commerce websites triple or quadruple traffic by simply fine-tuning meta-tags and improving product descriptions.

If you are looking for a company that understands what is needed to bring your traffic to a whole new level, consider talking to a DataFlurry representative. We have over a decade of experience researching keywords, creating great content, and finding unique niche areas to drive traffic to a website in a short period of time.

Joel McLaughlin
DataFlurry proven website marketing and search engine optimization