Mar 2nd, 2009 by Joel McLaughlin
Whether you are a rookie lawyer or an experienced lawyer looking to boost your career, the single most important thing you need in the current times is a sound Internet marketing plan. A marketing plan needs to have the right mix of components to make sure of your success. As part of this article, we’ll take a look at the three most important aspects of Internet marketing for those professionals who work as lawyers.
Three Most Important Components of Internet Marketing For Attorneys
Based on significant research and study, it has been concluded that the Internet has become a medium of reckoning for all types of professionals alike. Whether you are a doctor, a scientist, a businessman, or a lawyer… You can’t shake away the importance of using the latest Internet marketing techniques to achieve greater visibility and expand your business. Let’s take a look at some of these:
Cost Effectiveness: A good Internet marketing plan is cost effective. In these times of global economic meltdown, it’s advisable to set a budget for your online advertising campaign and not the other way round. Arrive at a general figure that would keep your interests in mind without turning out to be too expensive.
Timely Results: Of course, if you are choosing the virtual route, you want quicker results. Traditional search marketing plans take time to yield results. However, considering the fact the Internet is a highly dynamic medium and has an all-pervasive reach, the results can be more immediate than you may have conceived. Nevertheless, your campaign should be proactive and honest to your requirements.
Your campaign’s success will depend on factors such as SEO, PPC, and the online marketing view point you gear it for. Organic search engine optimization is a sure way to increase your client base over a period of time (6 months to a year). On the other hand, pay-per-click (PPC), blog, social media advertising etc. can bring immediate results!
Target Audience: One of the most important aspects of an attorney’s Internet marketing plan is: the target audience. Depending on the kind of lawyer you are, you may want to reach a particular type of audience. For ex. If you are a divorce attorney, you may want to place sponsored ads on relationship sites or social networking sites etc. The best way to know your audience is to research about it and use the information to develop an effective online marketing strategy.
Any internet marketing plan needs to audience oriented. Whether you wish to reach your target audience using newsletters, personalized emailers, articles, blogs, or other forms, the fact remains that getting to know them is the best way to attract them and generate leads.
As a lawyer you need to generate traffic and attract your target audience, you must aim for a higher ROI (return on investment) by spending the right amount of money in the right places; utilizing the most effective techniques used for online marketing. A mix of proper expectations and a detailed thought process amongst other factors will help to a fantastic start in a competitive world.