Apr 10th, 2009 by Joel McLaughlin
The Internet is considered as a huge online marketplace and is becoming increasingly more competitive; thus opening doors for application of new branding and Internet & search marketing strategies and tools. One of the most important elements that denote online success is the effectiveness of conversion marketing. As unconventional as it may sound, conversion marketing revolves around a desired action by an internet visitor on a particular website. In layman’s language, this relates to sale of product or initiation of a service requirement. The question is where does it really begin?
Your Website &Conversion Marketing
Sound conversion marketing = Online Success for Business
It is always easy to create a website but then creating customer loyalty is equally tough especially when competition tends to revolve around just one aspect – creating high online visibility. Hence, once you have created or designed your website, the first question you need to ask is: How can I promote my website better to get the attention of internet visitors or probable customers?
Tune in to Conversion Marketing!
Conversion marketing is a strategy in itself wherein, different elements and online tools are used to drive targeted traffic to your website. Some people would believe that conversion marketing is all about amount of online sales; but it is actually a method of not only getting the required number of eyeballs to view your site, but also converting them into sales. I heard of a recent study stating that about 50% of people believed pay per click was valuable and 50% believed it was a waste from their past experience. I guarantee that the 50% that succeeded took conversion optimization in to account much more than the other 50%.
Start by creating a high performance website!
Yes! You need to start at the very basic stage, which is creating a convincing and valuable website. You need to first start off by identifying what is working on the Internet like Banner ads, ALT Tags, Pay-per-click, article submission, discount coupons etc. It is easier today because you have more opportunities as well as options than what businesses had a decade back and the best of all – the opportunities are expanding. The second most important aspect that you need to consider while creating a high performance website is: how easy it is to navigate within your website and is the information provided in the form of web content adequate to satisfy a visitor’s requirement. You should keep everything simple and easy to understand. You also need to focus on 3 major elements. Create trust, grab visitors attention, create incentive & spark your visitors action to move forward and buy or inquire! Those 3 elements will make you succeed at changing visitors in to customers.
These points are important because they will determine the amount of time, a probable customer or an internet visitor will spend on your website. Once you have built trust and intrigued your website visitor, the most important part at this point is your “call to action”. A call to action is not always about creating a bold copy that says, “Buy it Today!”; it is about understanding the customer psyche and using it to emphasize on how important your product or service is towards fulfilling their requirement.
Conversion Building Blocks
In more ways than one conversion marketing is related to SEO or search engine optimization. SEO plays a key role in the promotion of your website through keyword driven content and bringing visitors to your website. If you want to achieve success at conversion marketing then you will need to understand the fundamental concepts of professional search engine optimization and implement it in your website. A website that converts well with no traffic will fail and a site with lots of traffic that doesn’t convert will fail. While implementing SEO, you need to create a target based objective that will focus on the ratio of Internet visitors to Buyers. This is what successful conversion marketing is all about!
Joel McLaughlin – Dataflurry.com
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