Apr 27th, 2009 by Joel McLaughlin
Think search engine optimization; and then think blogs! These days, everyone from college students to journalists and from cricket players to politically ambitious individuals is talking their heart out on their blogs. What started out to be an unconventional medium, has now transformed completely into a professional medium that is increasingly being associated with online branding and SEO.
The question is how you can use blogging to maximize website visibility. According to experts and researchers, one of the best places to integrate a blog is in content-thin websites. For example: if you have an e-commerce website then most of the content in the website will be limited to product descriptions. This is where a blog can help immensely because you can write about various aspects of your business. You can write about new product launches, provide technical details regarding fast selling products, and talk about global marketplace for a particular product etc. But the most important benefit is that you can include keyword rich content in your blog, which will make the search engine optimization process more effective and drive targeted traffic to your blog as well as website.
Making Your Blogs Visible With SEO
One of the things that you need to understand about blogs is that they need to be informative, interesting and unique. Readers will visit your blog to get information they need for information purposes or information they want for entertainment purposes, and these are two aspects you just can’t overlook.
Now the question is what kind of content will attract readership? Depending on your strength or on what the aim of your blog is; you can select the subject. For example: if your strength lies in real estate and if you are a realtor then you need to provide information on the latest news, trends, about real estate in your target area. People looking to buy homes in your region will definitely find your blog helpful.
So how will readers find your blog? For this you need to understand the SEO techniques and work out ways to promote your blog. Now SEO encompasses different elements and it might not be possible or even viable to use all the elements for promoting your blog. However, the most important element for utilizing a blog is the fact that you make your site more relevant to the search engines and increase the chances of obtaining inbound links without a link building effort.
Linking is a key aspect of search engine optimization and website marketing. In blogging, you can use your blog posts for link building purposes as well. Many website owners will link to your blog posts using “pingbacks” or “trackbacks”. Also, if the information is valuable, a blog will help to set you apart from your competition and help to show others (and the search engines) that you are an expert in your industry. Linking to and from other blogs will have two distinct advantages:
- It will add more value for your readers
- Linking to others will increase the chances of other blogs linking back to you
- Obtaining links from other blogs and websites increases the trust from other search engines, as long as they are quality links.
Finally, remember a well-written and interesting blog is a great tool for enhancing your visibility with minimal effort. So keep blogging!