May 26th, 2009 by Joel McLaughlin
Law Firm Internet marketing is one of the best ways to improve your legal website’s performance online. Online legal marketing lays a lot of importance on search engine optimization, which is the key to be found on Google and other big search engines. Nevertheless, if your legal site does come up on the top of the SERPs (search engine ranking pages), does it mean you will get tens, or hundreds of new clients?
The answer is – Possibly. Law firm internet marketing is a great way to be put in front of prospective customers, we will give you visibility and it’s simply your job to close visitors in to clients. Keeping this objective in mind, we’ve outlined 3 top tips to enhance the appeal of your law website.
Keywords driven content – The importance of content is now an open secret. Relevant keywords woven intricately into the content fabric of your legal website will attract the search robots. Keywords could be words, phrases, or words related to your business. However, if you are really looking at driving traffic to your site, you must be aggressive in your choice of keywords. Use keywords that are specific to YOUR BUSINESS. Generic keywords only help so much, but targeted keywords is your first focus to improve your law firms website marketing campaign’s success.
Next, content on your website must be new, well-researched, informative, and interestingly written. The content must encourage your law firm’s website visitors to explore it and keep coming back, thereby establishing a loyal relationship. Two important content requirements are:
Informative Content – make sure your site’s content speaks about your areas of expertise, elaborates on your experience, and is convincing enough to make the visitor believe that you and your law firm is the best solution for their problems.
Sales Content – ensure your site’s content has a ‘call to action’ that pushes the visitors to contact you via email, phone or by filling the contact form.
Inbound links via blogs/legal directories/forums – If there is a lack of inbound links, your website will not rank at the top of the search engines; here’s the solution. Commenting on blog posts of other lawyers, attorneys etc and including your URL in those comments is a great way to promote your website. Also being listed as a popular attorney in major directories like HierosGamos, Findlaw, Justia and others is a powerful link popularity tool. Inbound links help you garner better page rank & authority, quickly and ethically. Another part of link building would be obtaining links from fellow attorneys and also providing guest posts on popular legal websites and obtaining a link from your article. This will build your trust, reputation and long lasting authority with the search engines.
Focus on Localized Search – Local search engine listings are now becoming increasingly important. Because much of your business will come from the surrounding areas, you must focus on localized search tactics. Again, search engines power local listings and you can often see them next to a map with pinned areas. Making sure to include local information on your website including your address and local cities helps improve your local rankings. Also, including descriptive keywords in your local Google, Yahoo & MSN listings improves rankings. Another tip is to obtain reviews from happy customers on these search engine local listings.
Again, these are three top tips that can really propel your legal website into the Internet orbit of success, quickly and easily!
This post is sponsored by Addison Pre-settlement funding. If you are injured in an accident and need money prior to settlement, consider a pre-settlement funding company to help you get the money you deserve.
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