May 8th, 2009 by Joel McLaughlin
If you have a website for your law firm, you may have dabbled in a bit of internet marketing yourself. Maybe you built your own site, or perhaps you hired a firm to do it for you. You may have even delved into some pay per click advertising campaigns or written a few articles. Is it working? Do you have a high page ranking and all of the visitors you want?
Probably not. Most online business owners don’t have the skills or time to do what is necessary to make their business stand out from the competitors. Creating an online presence and having your site outrank the others in your niche is a very time consuming process – not to mention the work involved! Dataflurry is considered one of the most elite attorney seo firms in America, offering stunning results to many clients. Maybe it’s the reason that we top google for phrases like Attorney search engine optimization, law firm internet marketing, or lawyer search engine optimization.
Internet marketing for your law firm requires much time to be spent working on search engine optimization, social networking, pay per click and content distribution. You must have an aggressive, effective campaign if you want your message to reach your target audience. Attracting targeted visitors from many different locations is your goal.
When you have put an effective website marketing plan in to place, you will have visitors from your paid advertising campaign as well as free methods you have implemented such as blogging and article marketing. Combine both, and your message will be reaching thousands of people who are in need of your services.
Staying on top in your niche is an ongoing battle. Things are constantly changing on the internet, and in order to keep your law firm at the top of its game you must stay up-to-date with current marketing strategies and techniques. When it comes to fighting to maintain your ranking, it can become an all out war with the competition.
While there are many aspects of internet marketing you can take care of yourself, organic seo may not be one of them. A multi-faceted and aggressive plan will build your special brand, drive targeted traffic immediately, and build a long-term constant stream of highly targeted traffic that converts to leads for your law firm business.
Keyword research, online press release distribution, creating content – if you are not an expert, all of this will certainly overwhelm you. No matter what your competitors do or how big a budget they have, you can win the war. Put your business in the hands of a highly qualified search engine marketing firm, and you will see that your internet marketing efforts pay off in a big way.