May 13th, 2009 by Joel McLaughlin
Every law firm these days has taken their business online with a website. The question is, does yours get the traffic you need to increase your client base? Law firm search engine marketing will greatly improve your number of visitors, as well as page rank. If your business could handle bigger profits and more clientele, this can be achieved by hiring professionals who are experts in this area.
You may be thinking the cost is too great. The truth of the matter is the cost of the business you are losing is much greater than what you will gain by improving your online presence. When people search the internet for information, they tend to employ the services of the first website they come to that looks reputable and contains the information they are in need of.
If your law firm doesn’t show up on the first two pages, you will see a dramatic improvement by employing a firm that is well seasoned and knows every aspect of organic search engine optimization. The average business person usually doesn’t understand the intricacies of building a website that performs well with the search engines, nor do they have the time to do the work.
Contrary to the belief of many people, you cannot throw up a website and expect visitors. You must choose keywords and phrases carefully, optimize your web pages, write compelling content, create meta tags and titles, create deep inner links and alternate text for your images, among other things. Does this sound complex? It is.
Organic SEO is crucial for your law firm if you want to dominate your competition. We discussed the on site aspects above, but there are also many off site tasks that must be implemented to insure your website receives optimum traffic, which translates to new clients and profits.
Keeping your online business updated constantly is work that must be done. Search engines love fresh content, and updating your web pages often is necessary. Blogging, writing articles, creating backlinks and social bookmarking are some other areas that must be addressed. All of this takes careful planning, time, hard work and dedication. Can you handle all of this yourself?
This is a much bigger task than most people want to take on. If your online law firm business isn’t attracting all of the traffic and visitors you can handle, you should contact a firm that is experienced and dedicated to the business of search engine optimization and website marketing. Can you afford it? You truly cannot afford not to. The success of your online business depends on it.
This post is sponsored by OCKlaw, a Kansas City personal injury lawyer & attorney. Offering quality services to those in need of legal assistance when injured intentionally or unintentionally.
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