Jul 2nd, 2009 by Joel McLaughlin
If you are a lawyer or attorney with a website, excellent search engine optimization methods need to be put into place to insure you get the most exposure possible from targeted traffic. How do you know who to choose? If you are going to pay for the services of a professional, you want someone who is proven and has vast knowledge in this area.
There are many SEO firms online that are basically in the business for the money, and don’t really have the expertise to insure that you get high visibility. All firms are not the same, and there are some things you should consider before making a decision for your lawyer or attorney firm. Many people who claim to be professionals may have knowledge about search engine optimization, but it is tough to know if they really know all of the intricacies involved to insure that your site shows up on page one for your specific key terms and phrases.
SEO firms vary widely in price range, from hundreds of dollars to thousands. You have heard the phrase “it takes money to make money”, but do you really have to sell the farm to afford getting real results? Spending more than you can afford will only add stress, and make your own marketing efforts more difficult. There is plenty of information online to help you implement some of your own marketing methods, but to see optimum benefits you really need someone who is an expert.
Here are a few things to keep in mind when searching for a search engine marketing firm for your attorney business:
Does the firm have experience in marketing legal companies? If they have a background in search engine marketing lawyer and attorney services, they will be familiar with your type of business and how to promote it most effectively.
Is the firm good at marketing their own services? You can usually find out where the company ranks, to see if they are highly efficient at making their own services highly visible.
Are there references you can contact, or client testimonials available on the site? When you can determine that the company has in fact been very successful in marketing other business websites, you have proof that they know what they are doing.
If your company needs improved visibility, more traffic and a much increased clientele base, a good search engine optimization firm can put you at the top of the competition. Your lawyer or attorney business will rise to the top, where all of the competition is behind you.