One of the industries to suffer from the heat of the recession has been website advertising and website marketing. When businesses decided to cut down on expenditures, they immediately slashed their online and offline advertising and marketing budgets to a bare minimum. Even inexpensive marketing moves can help businesses get a better ROI (return on investment) especially with SE (search results). Here are five neglected SEO tips that can brighten up the online space for you.

Search engine optimization has been tried and tested by so many online businesses. It always delivers if done effectively! But the question is how do you get the maximum out of your expert SEO strategy during hard financial times? SEO directed to bring in more page views by ensuring the basics are in place is not just inexpensive but also uses up only the resources at hand, saving businesses precious dollars. So let’s familiarize you with these 5 fundamental’s that every online business should check before going in for a long-term SEO campaign.

Analyze your keywords for maximum optimization:- Yes, even if this is repeated many times it doesn’t lose its importance. Keywords are the backbone of a successful SEO campaign. So analyze your keywords and pick the most important one’s that are attainable terms that produce traffic.  By working through your existing search patterns, PPC campaigns and previous SEO roadmaps you can improve your traffic by improving your keyword integration. Choosing phrases and terms that have brought you conversions previously is a safe bet. Find ways to include seed keywords in to your website that will generate more traffic. For example, if you are a service based website; include terms in your pages such as “Service, Providers, Professionals, Company, Consultants, Etc”. If these terms are in your website, they will open you up to less competitive terms that produce traffic.

Always be accessible:- As an online business you need to be accessible & reachable. It doesn’t matter if you retail directly over the Internet or if you manage business through an affiliate network. ALWAYS place your sales and customer service contact information on your websites. By placing your contact information on your website you are instilling confidence in the visitors and they will feel more comfortable doing business with you. Also be involved in organizations that add to your credibility, such as the Better Business Bureau.  Better still, try to use Google Maps to explicitly pin point your office locations across the country or globe on every page.

Sort out any site navigation issues:- Google gives brownie points for sites with structured site maps and easy link access to important pages.  All of your most important pages should be at most 2 clicks from your home page. Having an easy to navigate website is a big help to your business as it assists the visitors to find exactly what they are looking for on your website without wasting time. A well thought of site navigation is like having great circulation in your veins, it helps you have a healthy business. Make sure your site map is coded in XML so that it is search engine friendly for both spiders and visitors.

Use website code that SE spiders understand:- If you don’t want the search spiders to overlook your website you need to make sure that the web spiders can understand your site code. You can find out if your code is valid or not from the W3C website. Your robots.txt file should not block any search spider from any pages that could produce traffic unless they hinder your rankings. Also, ensure code is error free.

Use META descriptions to be found:- Make sure every page of your website has an original title and a short description of your business for the search engines to find you.  These should be keyword rich, because the search engines highly value seeing keywords in your Title, Description, Content and URL’s.