Search engine optimization has come a long way. Today, social media is a very large part of SEO and it’s not just limited to posting links, it goes beyond that thanks to social networking sites like Facebook and Twitter.  Many of the most popular and highest ranking blogs on the web don’t do any “link building“, they simply interact through relationships and social media which in turn brings hoards of links to their website.

Sensing this mood, Microsoft Corp. has been fast to react by inking deals with both these sites in order to integrate updates from both these sites into their new search engine – Bing. Considering that Microsoft has done this, Google is likely to follow up by striking similar deals. However, in a scenario where Google doesn’t do it, the Bing deal has brought Internet marketers to task and they have to now work to be found in search results.

So how do Internet marketing companies help their clients make their way to the top of real-time searches? Before we answer this, do you know what real time searches are? Typically, real-time searches are searches that conversations or posts that are relevant to the topics search engine visitors are looking for. Now how do you ensure that you are found in these searches, simple follow the below tips:

1.    Use relevant keywords
2.    Talk/discuss events in a timely manner
3.    Try to have as many followers as possible (especially true for Twitter)
4.    Promote relevant conversations
5.    Try to include ways to engage followers

It is essential to understand that social media marketing has a viral (infectious) nature and being found in real time searches means that you have managed to put some order to this rapid spread. The focus needs to be on what is current, right now, and relevant.

Once you have done this, people will be able to find your tweets using Bing, though how exactly it will be done is still unknown. Using Bing you can search on what others are saying about your favorite topics like politics, education,  sports, travel, movies, real estate, finance and just about anything else you or others use Twitter to tweet about. Being able to be found so quickly and easily just with the help of relevant keywords is a big advantage for website owners trying to reach a wider and more global audience.

Bing search results will manage to index Tweets on a real time basis and give you results based on this. This eliminates duplicate searches, spam, and other unwanted content. Search engine users will also have the option to rank tweets based on the search result/best match ensuring quality and trustworthy source of information.

But perhaps the best thing out of this deal will be that Bing will now be able to expand the rather small weblinks, ex: bit.ly, so that you are clearly understand what others are tweeting. One of the biggest advantages of Twitter, Facebook and Bing deal is that the best real time tweets will be displayed on the top of all the search result pages. Ask any knowledgeable search engine marketing company or consultant and they’ll tell you it’s a great place to be perched on!

With Bing having inked deals with Yahoo, Twitter, Facebook now, it’s time to be found not just in the US, but on a global level, which is a huge plus for strengthening your search ranking!