Simple Sells!
May 6th, 2010 by Joel McLaughlin
I was viewing my history in my web browser and analyzing the way I acted towards website’s. I was astonished, any website that was messy or didn’t provide a clear point to me I bounced off of immediately and moved on to the next website.
I believe that simplicity is one of the largest factors in reducing bounce rate issues. After doing this research, we are going to work on implementing a new design to Dataflurry in order to act on our new findings.
Here is some advice to make your website more lucrative:
- Keep your design as simple as possible, all the fancy artwork and appeal can get confusing quickly.
- State your main sales point and outline the purpose of each page boldly and simply.
- Don’t ramble on about your services and continue to re-iterate the same thing over and over again, this can be a quick way to frustrate the typical web user and force them to leave your website.
- If you need to provide more detailed information, offer expandable information on that page, or offer sub pages with a simple “More Info >” link.
- Avoid using too many images. Make sure that each image has a bold purpose and doesn’t take away from your sales pitch.
In an effort to stick to my word, I am going to swiftly conclude this post and let you ponder my ideas. Take care Dataflurry readers!
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