Aug 25th, 2011 by Joel McLaughlin
When it comes to ranking your website on the internet in a competitive nature, there are a couple of factors that weigh heavily into your online success.
First and foremost you must work hard to ensure your on-site law firm search engine optimization is relevant to all of your main keywords. Focusing on including your city and state names within your page content and titles is going to help ensure your website is relevant for local searches. Then, make sure that you include the keywords pertaining to your main practice areas within your home page (and also create specific sub pages for these niche practice areas) is going to increase your search traffic. For example, if you are a New Jersey personal injury attorney, you must talk about this within your home page and create a sub page specifically pertaining to this topic. Then, go through all of your page titles and descriptions and make sure they are keyword rich and talk specifically about the pages topic in a way that entices search users to click on your website. This tells the search engines what your website is about and increases your relevance online.
Additionally, you must try your best to not only focus on major keywords such as “Kansas City personal injury attorney”, you also need to focus on the abundant number of niche keywords within the personal injury field which will gain traffic much easier since there is less competition for these terms. Below is a sample list of personal injury niche practice areas:
15-Passenger Van Rollover
Motor Vehicle Defects
Gas Tank Explosions
Child Car Seats
Spinal Cord Injury
Slip and Fall Accidents
Swimming Pool Accidents
Explosions and Fires
Work Related Accidents
Victims of Abuse and Crime
Nursing Home Abuse
Victims of Assault and Battery
Victims of Drunk Drivers
Then, once your on-site search engine optimization is in order and you have a higher keyword density throughout your website, it’s time to obtain authority links to your website. Some high quality links that you can obtain include the following:
etc… There are hundreds of other legal relevant website’s out there that will make a big impact on your rankings. If you can obtain authority links from other highly trusted website’s such as Martindale Hubbard, Lawyers.com and others; this always helps to boost your rankings as well.
If you follow the steps within this blog post, you are on the right track to boost your rankings and trust with the search engines quickly. Doing this will lead to more traffic and inquiries if your website is properly designed to convert visitors into inquiries. Leaving your Legal website marketing to specialists that have over a decade of experience in the field can give you the cutting edge that you need online, and also allow you to apply all of your focus to what you specialize in; being a lawyer!
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