Glossary: Search Engine Optimization
DataFlurry is a Phoenix Search Engine Optimization Company, also offering website design services. Based out of Scottsdale Arizona.
Search engine optimization, also known as SEO is the process of updating website content and off-site content and links to improve website traffic and rankings through innovative internet marketing services. This is often times referred to as "natural" or "organic" search engine optimization; these seo services are often performed by SEO consultants or Marketing Company's. There are several major factors that play in to how high your website will rank. Whether you are an Attorney at a Law Firm or the owner of an ecommerce shopping mall, these tips should help.
- Time on web - The longer your site is online, the better it will rank
- Regular Updates - How often your website adds unique content and how often your current website is updated.
- Meta Tag Optimization - Your Keywords and Description tag should be unique from all pages and focus on providing "call to action" text in your description that includes your keywords.,
- Title Tag Optimization - Your title tag should include your main keywords of focus and be interesting and to the point.
- Good URL's - Place keywords in to your URL or Domain name. Each page that you are trying to get listed high under certain keywords should contain your major keywords in your URL or page file name.
- Link Popularity - You should have high quality inbound from other websites to your website. These inbound links should include keyword rich anchor text within the link. Anchor text are the words within the link pointing to your website.
- Internal linking structure - You should make sure that all of your popular pages are linked to within page content and linked to in your websites navigation.
- Link Bait - Develop link-bait tactics that make your visitors link to your site. This can be done through link-exchanges, social book mark links and developing content that gets links.
Search engine optimization derived from the urge for website owners to gain more visitors to their website. SEO takes in to consideration what people are looking for. Search engine optimization also involves making sure your website is crawlable and unique. Sometimes a website's internet linking and navigation must be updated to improve search engine rankings. The use of javascript links and large amounts of javascript is prohibited.
It is always much easier to implement search engine optimization when a site is being developed. This is because much of the site
may need to be updated or redesigned to accomodate proper optimization techniques. Therefore it's always in the customers best interest to hire search engine optimization services prior to construction of the website.
Remember you can always consider Paid Advertising (pay per click) as another marketing medium.
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