Glossary: Website Advertising

DataFlurry is a Phoenix Website Advertising Company. Based out of Scottsdale Arizona.

Website advertising is a process of website marketing and online advertising for your website to the internet (AKA World Wide Web). This is performed to increase traffic to your website and improve your search engine rankings. Another aspect of website advertising is website optimization to improve website traffic and conversion rates of visitors. Popular marketing company's will often times offer several forms of website advertising; such as banner ads, paid advertising, social netword marketing, online classified posting, email advertisements and natural search engine optimization.

A great thing about the internet is that you can obtain extremely high quality leads from visitors looking for exactly what you offer. You can even take a Geo-Targeting approach to find local advertising opportunities.

Online video marketing is becoming a popular venue for spreading the word about a particular topic. Development of a unique and exciting video can crawl from one end of the internet to the other in no time. The emerging interactive advertising helps give fresh and targeted website advertising opportunities to businesses large and small.

DataFlurry specializes in natural search engine and website advertising. We help to optimize your site and create quality links to your website that will dramatically improve your search rankings, and more importantly website traffic.

Many advertising companies will often times refer to the below abbreviations when explaining costs and effectiveness of website advertising.

CPM (Cost per impression) - This is an advertising option that allows you to pay per exposure or advertisement view. This is measured in the roman number M, which represents 1,000.

CPV (Cost per visitor) - This is another advertising option that will let you pay for each visitor that is delivered to your website.

CPC (Cost per click) - This is pretty simple, you will pay for each unique click delivered to your website. Similar to CPV.

CPA (Cost per action) - This is a performance based marketing campaign that allows you to pay each time a specific action happens. For example, you could pay a publisher every time someone visits your website and adds an item to their shopping cart. This is similar to CPL or cost per lead.

Cost per conversion - This will be an option you can adopt. This is a marketing strategy where you pay a publisher each time you receive a conversion. Whether it be a inquiry, purchase or agreement from a website visitor.

There are a variety of website advertising services available. DataFlurry specializes in website advertising, which is a competitive field. However with DataFlurry you can have the competitive advantage. Contact us for free tips or a quote.