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Internet Search Marketing & Website Optimization Agency > Glossary > Website Optimization

Glossary: Website Optimization

DataFlurry is a Phoenix Website Optimization Company. Based out of Scottsdale Arizona.

Website Optimization is a term that surrounds a process of improving your website content to increase traffic and search engine rankings. Website optimization (seo) entails a wide array of modifications that improve website indexing, page popularity and keyword friendliness. Website optimization is often times considered search engine optimization and often times performed by SEO consultants. Some examples of common website promotion techniques that our marketing firm uses are listed below.

  • Fine tuning page URL's to include keywords. For example, if you offer a website about window shutters, a bad url would be www.yoursite.com/products.html - however a good url would be www.yoursite.com/window_shutters.html
  • Fine tuning page titles - Page titles are a major facter of website optimization. Your page title should include major keywords of focus about your website at least one time, not more than 2 times. Each page title should be unique from others on your website..
  • Fine tuning page meta tags - You should create catchy and keyword rich descriptions within Meta Description tag. This tag should use less than 250 characters and include as many keywords as possible. Each page description should be unique from others on your website.
  • Fine tuning meta keywords tags - You should not repeat terms in your keywords tag, words should be separated by commas, and you should limit your keywords tag to 10 words (in our opinion).

Another major factor of website marketing is making sure all links include pertinent keywords about the page. All major pages you want to link high should be linked to from your home page, this is because your page rank value will transition easier.

You should also avoid linking with javascript or other non-html languages. The search engines should be able to easily navigate to all pages through your links. Many SEO companies offer SEO services to simplify the process with professional help for your website optimization.

Also visit our free marketing blog to get updated tips and unique tactics to help you succeed online.

We offer some of the best website promotion services to help you succeed. If you want to gain a competitive edge contact DataFlurry. Contact us for a quote or free tips.

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Terms Glossary:
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